Research has shown that we change from toothbrush twice a year. But this should actually be done every quarter. Simply because toothbrushes that have been in use for more than three months, are a true breeding ground for bacteria.
Because most people don’t realize that they’re using their toothbrushes way too long, we made seasonal brushes. The same trusted toothbrush from Aquafresh, but with a smart reminder on the back.